Good things come in small packages, and the diminutive postcard is no exception. Not only are they easy and inexpensive to produce, postcards do what bigger marketing missives can't: They get through to even the toughest direct-mail customers. Read more -->
If you've priced out display advertising or Yellow Pages listings, you
know that they can add up to big money in a hurry. Quite often, these valuable
promotional tools are beyond the budgets of many small and home-based
businesses. Solution? Using four-color postcards. Read more -->
Martha, author of Postcard Marketing Secrets, gives a brief discussion of 10 good reasons that you should include marketing with postcards as part of your marketing plan. Read more -->
