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Postcard Marketing Campaigns
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The image on the front of the postcard should be simple, but attractive. I've found that brightly colored cards pull a better response than dark, moody cards. So, save your artistic angst for some other medium. You should also create an image that's easily comprehended. Why? Because your recipient will only give your card a one- or two-second glance before deciding to keep it or throw it away. In other words, think billboard. A billboard has to get its point across quickly—because people are driving by at high rates of speed. It also has to be memorable. You want your cards to be so memorable that people keep them—and chances are good that if they're keeping your cards, they'll eventually do business with you. Want some ideas? I've put some on the Web for you: http://www.Lrpdesigns.com/cardshow.html Click here to get your copy of Postcard Marketing Secrets now! How to Find Ideas for Your PostcardsPostcard ideas are all around you! One great way to gather great ideas is to start what the professionals in advertising and marketing call a "swipe file." Simply put, this is a file where you can save the great ideas you've seen in the work of others. Whether it's a great postcard that someone else sent you, a little poem, some outstanding CD cover art, or an ultra-cool magazine ad, put it in your swipe file. NOTE: The swipe file is intended to be an inspirational tool for you to generate your own original ideas, not copy those of others. My swipe file is a red folder that says "Hot-Hot-Hot Ideas" on it. That folder is about to fall apart, but I'm not ready to replace it yet. I like the idea of a well-worn swipe file. Click here to get your copy of Postcard Marketing Secrets now! Creating Postcards From Your IdeasSince I'm an avid photographer and digital artist, I have hundreds of prints and slides at my disposal. I had a local photographic lab put the best slides on a Kodak Photo CD, so I can open the files with the software I use to create my postcard images. So, generating image ideas is as easy as taking a tour through the prints and slides. RECOMMENDATION: I use Adobe Photoshop for creating my postcard images. It's a first- class, top-of-the-line professional tool. Learn more about Photoshop at: The front sides of my cards usually have just an image with no type. Sometimes the image relates to the copy on the back of the card, and other times, it doesn't. What I'm hoping for is to have my card displayed in that honored space on the recipient's refrigerator door. Thus, I try to make that front image as eye-catching as possible. Now, if you don't have ready access to a collection of photos, don't despair. There are many companies that sell CD-ROMs with royalty-free stock photo images. Now, bear in mind that you'll be most comfortable in dealing with these images if you have some experience in working with graphic design software like Adobe Photoshop. Here are a couple of good royalty-free stock photo catalogs: Creatas Eyewire If you're not a design professional, here's where you can go to get top-quality images for your postcards: Modern Postcard This printer is about as close as you can get to Postcard Nirvana. And you don't have to be an ace designer to deal with them. Head over to their website's Build OnlineTM service, where you can create your cards from thousands of free images. Want some copy on the back? That's as easy as filling out a template. In short, Modern Postcard makes the process of creating your postcard as easy as using a web browser. As for the copy on the back, there just isn't a lot of space. In fact, I feel pretty good when I can work in five or six sentences below the return address information. That's about 30 to 35 words. I usually start with a theme, like the redesign of my dad's website, or that new service here at Lrpdesigns — websites that the clients can maintain themselves. To ensure that my writing stays succinct, I use a postcard-sized scrap of paper to draft the copy. Since you really can't say a lot in just 35 words, your copy should get your card recipients to do something like visit your website, call for an appointment, or attend your art show opening. While we're on this topic, let's pay some attention to... Click here to get your copy of Postcard Marketing Secrets now! When You Shouldn't Use PostcardsOkay, so you say that you can't explain your offer in just 35 words? That 3,500 words would be a lot better? Well, this is a classic case of when a postcard would be the wrong tool for the job. If you're selling something that is complex, and you need a lot of words to get your point across, use a direct mail letter instead. Click here to get your copy of Postcard Marketing Secrets now!
 
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