Postcard Marketing Secrets
Learn How to Market to Your Clients and Prospects for Just
$6.00 Per Name Per Year—or Less!
Solving a Small Business Marketing Problem
by Martha Retallick
Have you priced display advertising or Yellow Pages listings?
They can add up to big money in a hurry, can't they? What's worse: if you
decide to spend your hard-earned cash on them, there's no guarantee that you'll
get any response.
Think of it: You could spend hundreds and
hundreds of dollars on a nice newspaper ad and not hear from a soul. Or maybe
you'll just hear from people trying to sell advertising in their publications.
These salespeople will tell you that it pays to
advertise—that you must spend money to make money—but you've just
spent a big chunk of your money on that newspaper ad and have nothing to show
for it. Since you're not eager to sink even more money into advertising, and
since promotion is vital, even for the smallest of businesses, what can you do?
I've found a way around this dilemma by using color postcards.
(Yup, those are my cards up at the top of the page.) Postcards been an
essential part of my marketing toolkit for six years, and they've brought
thousands of dollars worth of business to my web design studio here in Tucson,
Arizona.
A Little History
Six years ago, when my studio was stuck in the Starving Startup
phase, I sent a postcard to announce the grand opening of a website I had
created. That mailing was phenomenally successful.
Back in those days, success of any sort was hard to come by. So
I sent out another card mailing a few months later. Alas, that mailing didn't
do as well as the first one, but since I'd tasted success before...
...I kept on sending the postcards. I still do. Why? Because
those cards bring in business, and because postcarding is
fun! And when was the last time you had fun with your
marketing?
Seriously, experts say that if a marketing effort is to be
successful, it must be repeated. So, if you're enjoying your postcarding, you
can't help but keep it up. Now that's fun that you can take to the bank!
Since so many small business people struggle with marketing,
and have few promotional options that are affordable, I decided to write
Postcard Marketing Secrets. This downloadable PDF manual will
show you how to put postcards to work for your business—profitably.
I'll show you exactly how I came up with that $6.00 per name
per year figure that you read up at the top of the page. And if you're
really on a tight budget, I'll also show you how you could do
a postcard marketing campaign for a lot less!
Want to build or grow your business at low cost?
Nothing beats the marketing power of postcards. This
report shows you how to do that, with creative suggestions, details about
suppliers and warnings about common pitfalls to avoid. It's a small investment
for a more prosperous future!
Marcia Yudkin
Yudkin.com
Author, Persuading on
Paper and 10 other books
Click here to buy Postcard Marketing Secrets now!
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Here's a little taste of what you'll learn from the new
Postcard Marketing Secrets manual:
- How to plan your postcard marketing efforts from start to
finish. Including the Top 10 Secrets of a successful postcard marketing
campaign!
- How you can create professional-quality postcards—even
if you're not a designer and can't draw a straight line. And, for all of you
designers, I'll offer some insider tips that will help you create eye-catching,
effective postcards.
- How to find great postcard printing
companies that can print your cards at an affordable
price.
- If you're just starting out in business, I'll show you two
great no-cost techniques that will make your first postcard
mailing a phenomenal success.
- How to put your website's home page on a postcard.
Hint: It's as easy as using your web browser!
- How to calculate the return on your postcard marketing
investment, and easy-to-implement methods for improving it.
- When you shouldn't use postcards.
- The WORST mistake you can make in a postcard marketing
campaign. And learn how to avoid making it in the first place!
From Willmaster Possibilities
As one who has dabbled with a business requiring the
sending of much postal mail, I was impressed with the comprehensive and
essential information the ebook contained, from lists to printers to postage to
determining the value of results.
If you're thinking about using post cards for your own
promotion efforts, or want to try a relatively low cost advertising method not
overused at this time, consider buying and reading this ebook.
Will Bontrager
Publisher,
WillMaster Possibilities
e-zine Click here to buy Postcard Marketing Secrets now!
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Postcard Marketing Secrets will show you how to:
- Build a powerful mailing list at no cost!
And get FREE help in keeping it up to date!
- Mail your postcards for less than the post office's bulk rate
(also known as the Standard Mail rate). One of these techniques shows you how
to send cards without putting a stamp or a mailing permit on them. If you use
this technique, your cards will also arrive in perfect condition.
- Market with postcards without sending them
through the mail. I'll show you 10 great ways to do just that!
- Write irresistible postcard copy or find a
topnotch professional to do it for you.
- Give your postcard recipients everything they need to get in
touch with you.
Martha Retallick (Rhymes With Metallic) Explains It
All To You!
Martha Retallick's new ebook Postcard Marketing
Secrets is one of the very best marketing "how to" books I've ever
seen. It is written in an exceptionally clear, simple style that doesn't assume
that you know anything about either marketing or pre-press, but avoids talking
down to you, too.
Retallick makes that writing style look simple, when it
is, in reality, extremely hard to do, and since a significant part of the book
is about writing readable copy, her style in the book quietly shows that she
knows exactly how to do what she preaches.
One of the many "best things" about Postcard
Marketing Secrets is that it is never "only" theoretical. While
Retallick explains the "why" of what she does, she never forgets to tell you
the "how" in detail, with references, even email addresses, website URLs and
phone numbers.
This is a direct marketing cookbook that anybody, from
the merest neophyte to the most sophisticated marketing pro, can use to be
immediately successful.
This book is especially useful to Free Agents and small
business owners, because it permits them to conduct continuing marketing
campaigns within small or nonexistent budgets. At the same time, the techniques
Retallick has evolved are useable by any company of any size to produce
valuable results.
This is a book I recommend.
Buy
it. Read it. Above all, practice the tools and techniques in this book, and
grow your business. I know I'm going to. In fact, I'm going to start using it
in the marketing courses I teach for "Free Agent Events" and I'm going to
use the techniques at Spitzer and
Boyes LLC starting right now.
Walt Boyes
Spitzer and Boyes LLC
"Consulting
from the engineer to the distribution channel" Click here to buy Postcard Marketing Secrets now!
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The great thing about postcards is that they're so versatile.
Here are some ideas:
- If you're a web designer who wants to do more business with
your current clients, postcards are a terrific way to stay in touch. I'll share
some of my favorite strategies, and show you how to put them to work for your
business right now.
- If you're a commercial photographer who wants to get an edge
in a competitive market, a series of postcard mailings can really set you apart
from the crowd! I'll introduce you to a photography studio that used this
strategy with great success.
- Take a page out of your dentist's marketing handbook by
reminding people that it's time to come see you! (When it comes to postcard
marketing, we can learn a lot from dentists. They do a good job in this area.
And I'll show you exactly how they put such great postcard marketing systems
together.)
TaxMama says...
This is a solid primer that doesn't just provide ideas,
it tells you specifically how to produce your cards. Not only will everyone who
follows Martha's instructions immediately earn back many times the price of the
book - they'll look great doing it!
Eva Rosenberg
TaxMama.com
a big fan and collector of
Martha's cards!
Click here to buy Postcard Marketing Secrets now!
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You'll get more tested, proven ideas like these in Postcard
Marketing Secrets. Here's what you get when you buy Postcard Marketing
Secrets:
Postcard Marketing Secrets gives you clear,
sensible, practical, and tested advice. It's written in an easy-to-read,
conversational style that talks to you, not
at you. It's much more than user-friendly. It's
people-friendly.
To help you get the most out of your reading, Postcard
Marketing Secrets includes an index and a glossary. A
lot of e-book publishers omit the index and glossary, and I think that's a big
mistake. It's like selling people a "complete toolkit," but when they open it
up, they find that the hammer and the screwdriver are missing.
You also get these valuable bonuses:
Bonus #1: The Postcard Marketing Planner. This
is a series of worksheets designed to take you through the major steps of a
successful postcard marketing campaign. By the time you're done, you'll have a
powerful marketing system that you can put to work, over and over again.
Bonus #2: Resources for Postcard Marketers.
This section offers:
- An international list of postcard printing companies. Looking
to have 10,000 cards printed? Or just 100? These companies can do the
job—quickly, professionally, and at a reasonable price! Better yet, many
of these companies can also mail your cards for you. None of these companies
bought their way onto this list. It is based on my own personal experiences,
and the recommendations of other postcard marketers.
- Leads to mailing list rental agencies, mailing list cleaning
services, professional copy writing and editing, and photographic services for
your postcards.
- A bibliography that's chock full of books, websites and
organizations that can help you improve your postcard marketing skills! You can
get direct mail marketing tips from the experts, learn how to join an
international group of postcard designers, find out where the postcard
collectors hang out, and stroll through some online postcard art galleries.
Bonus #3: Free lifetime updates. I'll be
adding new material to Postcard Marketing Secrets, and I don't
want you to miss out. So, I'll keep you up to date, for free!
Bonus #4: Free consultation. For a limited
time, I'm offering one half hour (30 minutes) of free consulting on postcard
marketing issues to purchasers of Postcard Marketing
Secrets.
The Readers Write!
I read your book. It's very interesting. There are a lot
of good marketing books out there, but this offers a very, very simple
process.
Dana Blankenhorn
Have Modem, Will
Travel
http://www.a-clue.com Click here to buy Postcard Marketing Secrets now!
You have created an excellent hands on manual for
postcard marketing. Your readers should be very successful if they follow even
a few of your plans.
Chuck Zaepfel
CCS Direct Mail, Inc.
"The mail
may be bulk, but the service is first class" Click here to buy Postcard Marketing Secrets now!
To say Martha Retallick's latest book, Postcard
Marketing Secrets, is helpful would be a lesson in the art of
understatement. She has done an extraordinary job of explaining how to maximize
on the marketing opportunities that postcards offer.
This book is chock full of step-by-step procedures that
will make your marketing efforts easy as pie. The resources she provides are
easily worth the price of the book. Probably much more so, considering the time
you¹ll save.
Armed with Martha's information and planning guides,
every business owner can be a successful marketer. Postcard Marketing
Secrets is a 'must have' for any business person's library. It's
certainly found a home in mine.
Neil Tortorella
Tortorella Design Click here to buy Postcard Marketing Secrets now!
Martha is a solid, respected professional. Her book
Postcard Marketing Secrets is not only a solid, professional
introduction to the art and science of postcards, it's one well worth its cost.
Do postcards work? You bet! I became acquainted with
Martha through the postcards she sent me. THIS is what led to my recent
purchase of her book on postcards. My purchase puts her well ahead of the
$6/year she estimates postcards cost. Good for you, Martha! With the help of
your book I'll be doing the same soon.
Paul Smith, President
SupportNet, Inc.
Click here to buy Postcard Marketing Secrets now!
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Special Introductory Pricing: $49.95
I'm offering a jump-start for your marketing efforts: a
limited-time special introductory price of just $49.95 for the Postcard
Marketing Secrets manual.
Postcard Marketing Secrets is in the Adobe
Acrobat PDF format, which means that you can download it and put it to work
right away. No waiting around for postal or courier delivery!
After ordering, you'll be sent to a password-protected page
where you can download Postcard Marketing Secrets.
NOTE: To read and make printouts of
Postcard Marketing Secrets, you'll need the Adobe Acrobat
Reader software. Don't have it? Well, it's time to download one of the handiest
FREE software tools on the planet! Go to:
http://www.adobe.com/products/acrobat/readstep2.html
"You Gotta Love It or I'll Refund Your Money" Guarantee
You have NOTHING to Lose! Here's my 60-day, "You Gotta Love It
or I'll Refund Your Money" Guarantee:
You MUST be satisfied with your purchase! If
you aren't happy with Postcard Marketing Secrets just drop me
a note and tell me why. I'll cheerfully refund your purchase price.
So, with nothing to lose, what are you waiting for? Order your
copy now, and you can put Postcard Marketing Secrets to work
right away!
Click here to buy Postcard Marketing Secrets now!
See the Postcard Marketing Secrets table of contents here -->
Want to see more testimonials for Postcard Marketing Secrets?
Go here -->
Still not convinced? I'll even let you take a peek at a sample chapter here -->
FREE Postcard Marketing Course!
Learn how to grow your small business with direct mail postcards! Get your FREE 3-day Postcard Marketing Course via e-mail today. You will receive one lesson every day for the next 3 days.
EXTRA BONUS!
You'll also receive twice-monthly issues of the Postcard Marketing Secrets e-zine. It's FREE, and it's filled with insider tips, tricks and strategies of postcard marketing.
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